WRDA Kickoff Event 2018
Topic: Building a Profitable Brand
1 CEU and Dinner
Summary: Over the last 7 years, Wendy has built her brand, Food Heaven Made Easy, into a successful six figure business. In this presentation, she will talk about how to build a brand that amplifies your mission. She will talk about how to create a consistent style and voice, what you need to know about creating an editorial calendar, and how to increase social media engagement.
https://foodheavenmadeeasy.com/
After this presentation, nutrition professionals should be able to:
1) Identify their mission and target audience.
2) Discuss ways to create quality content.
3) Develop an editorial calendar with content that aligns with their mission and brand
Guest Speaker: Wendy Lopez, MS, RDN, CDE
As a Registered Dietitian/Nutritionist and Certified Diabetes Educator, Wendy is passionate about educating communities on plant-based eating, in ways that are accessible and culturally relevant. She is the co-author the 28-Day Plant-Powered Health Reboot and the co-founder of Food Heaven Made Easy, an online platform that provides resources on living a healthy, balanced life. She regularly partners with national brands like Quaker, Sunsweet, Blue Diamond Almonds, and the Blueberry Council, to create delicious recipes and curated multimedia content. Wendy also provides nutritional counseling at Open Door Family Medical Center. She uses an integrative and individualized approach towards nutrition, health, and wellbeing.
Date: Monday, September 24, 2018
Time:
7:00pm - 7:30pm: Registration, appetizers, cash bar
7:30pm - 8:30pm: Speaker and Q&A
8:30pm - 9:30pm: Dinner
Location: The Rye Grille & Bar, One Station Plaza, Rye, NY 10580 - http://www.ryegrill.com/
Registration Fee (Check or PayPal):
Members: $35.00
Non-Members: $55.00
Students (with ID): $35.00
Affiliates from Neighboring Districts: $35.00
Become a WRDA member and receive 7 free CPEU's with your membership
